The brand was inspired by the four classical elements: Earth (represented by eco-friendly rice and sugar materials), Water (the watermark technology), Air (wind-powered manufacturing), and Fire (the criss-cross pattern for perfect burns). Elements predates Kesselman's more famous RAW brand, establishing itself as a pioneer in premium rice paper technology. The brand's development came after Kesselman met Jose Emilio, whose family had been making papers in Alcoy - the birthplace of rolling papers since the 1700s - for generations, including the legendary Marfiles De Arroz that inspired the entire venture. Through decades of refinement and innovation, Elements has maintained its commitment to creating papers that burn with virtually zero ash, featuring proprietary watermark technology that ensures an even, smooth burn every time.